Picked it up for a one-off campaign. Categorisation was granular enough to segment by sub-vertical without regex. Bought it to support a motel one locations germany rollout in Germany. Renewed for another quarter already.
Needed it for a fast launch. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to support a motel one locations germany rollout in Germany. Connect rate could have been higher with cleaner mobile numbers.
Needed it for a fast launch. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to underpin a Germany motel one locations germany campaign. Acceptable trade-off at this price.