Picked it up for a one-off campaign. Categorisation was granular enough to segment by sub-vertical without regex. Bought it to underpin a Germany premier inn hotels locations germany edi campaign. Saved us hours of manual cleanup.
Picked it up for cold outbound. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to scope a Germany territory in the premier inn hotels locations germany edi segment. Couple of small gaps but workable.