Used it for a focused territory. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it while planning a peacocks store locations campaign in United Kingdom. Connect rate could have been higher with cleaner mobile numbers.
Field-tested by my team. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it as the seed list for a peacocks store locations outbound push in United Kingdom. Sales team is happy.