Bought a sample first. Encoded UTF-8 with no character-set surprises in Excel. Bought it to handle montane store locations united kingdom lead-gen for the United Kingdom region. Will be the default vendor for us now.
Bought this for a cold outbound push. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it as part of a wider montane store locations united kingdom expansion into United Kingdom. Couple of small gaps but workable.