Needed addresses field reps could actually drive to. ROAS improved roughly 30% versus the lookalike audience we ran before. Worth the price.
Bought a sample first. Encoded UTF-8 with no character-set surprises in Excel. Bought it as part of a wider manufacturer expansion into India. Decent value, would tighten one or two fields.
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Roll-up datasets — broader coverage at a higher tier are highlighted below.