Honest reaction after a week of use: Categorisation was granular enough to segment by sub-vertical without regex. Bought it to scope a United Kingdom territory in the loake store locations united kingdom segment. One column I'd add next refresh: secondary email.
Good to know what worked and what didn't, the points you raised are on the refresh checklist for the next pull. Open a ticket via the Support tab and we'll prioritise the columns you flagged for the next refresh.