Needed addresses field reps could actually drive to. Website URLs were populated for ~80% of rows, far better than the competition. Bought it to scope a United Kingdom territory in the frankie & benny's restaurant locations segment. Sales team is happy.
Ran the CSV through our deduper first. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it while building a frankie & benny's restaurant locations prospecting workflow for United Kingdom. No complaints from the field reps.