Replaced an older vendor with this. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for United Kingdom's buy argos store locations for united kin segment specifically. Worth the price.
Decent dataset for the price. Categorisation was granular enough to segment by sub-vertical without regex. One column I'd add next refresh: secondary email.
Used it for a market-sizing exercise. Connect rate jumped noticeably once we filtered by category. Bought it to underpin a United Kingdom buy argos store locations for united kin campaign. Will buy again.
Worked for what we needed. Address quality is the strongest column in the file. Bought it to support a buy argos store locations for united kin rollout in United Kingdom. Decent value, would tighten one or two fields.